Ryan Seacrest talks Zerorez

On Tuesday, January 10th, Ryan Seacrest began advertising Zerorez on his top rated radio show. He was impressed with our no-soap cleaning method, and amazed that the cleaning solution used by our techs was so pure they could drink the solution before cleaning with it. Zerorez uses a patented technology to clean with that is more effective than traditional cleaning, but is so pure that there is never any soap or chemical residue to attract new soiling. Look to future ads from Ryan about this great new technology.

Angie’s List referrals

Commonly accepted wisdom says that referral business is the best business there is. Angie’s List is a company that has formalized the process of publishing customer ratings and referrals, and the companies reviewed are included without company involvement or input. But what is the value of a very high rating such as Zerorez commonly receives? How does this type of referral compare to a “friend-to-friend” recommendation? We are still trying to evaluate that, because in spite of high ratings on the list, jobs generated from this type of formalized publication are still few and far between. Maybe someone out there can provide some feedback regarding their experience.

Zerorez Brand Building

Our challenge for building the Zerorez brand is to help people understand that we really do use a new and advanced cleaning technology. Once we are in the house, we generally take out a clear, plexiglass “bubble” (often used for pool cleaning) and show people the suds we are extracting from their carpet, even though we clean with nothing but pure, alkaline water. Where did it come from? It is left-over soap from previous cleanings. THEN people “get it,” they say “Ohhh, I understand now what you were talking about.” That’s Zerorez, which stands for Zero Residue. We are now trying to get the word out on KFI radio, KKLA radio, KFWB radio, Home Magazine, certain trade shows like the Santa Monica Design Show, and regular articles in the L.A. Times. We reach out to Los Angeles County and all of the cities therein, Orange County, Riverside County, and San Bernadino County. It is a constant struggle to spread the word, but it must be working, we now have 15 trucks, and are very, very busy, even during the rains the last couple of months. Zerorez is the green way to clean, and people are really starting to understand that.

Santa Monica Green Design Expo, May 6-7, 2011

The 8th Annual Green Building Materials and Design Show is taking place May 6-7, 2011 at the Santa Monica Civic Auditorium. The show focuses on green/environmental and sustainable techniques for residential and commercial building and maintenance, and Zerorez carpet cleaning was invited as the ONLY industry participant because of our unique green technology that is revolutionizing the carpet and upholstery cleaning industry. Leaders from Los Angeles and Orange County will present the latest in environmental techniques, and admission is free. We will be in booth 98, please come by and learn more about our patented cleaning process. We are the only carpet cleaners in the Orange County and Los Angeles markets authorized to use this patented process using a high pH alkaline water to clean in lieu of soaps, detergents, surfactants, or chemicals. Carpet cleaning technology has not changed much in the last 60 years, but Zerorez is truly different. Organic and non-toxic cleaning is NOT the same as Zerorez cleaning, our cleaning solution is so pure, we can drink it. Our carpet cleaning services are available in Los Angeles, Orange County, and the Inland Empire. Visit our website at www.zerorezSoCal.com to see our radio spokesman Bill Handel of KFI radio drink our alkaline water, and be sure to come see us at the Santa Monica Design Expo.

Alkaline Water Cleaning – LA Times Article

What are two successful MBA educated businessmen doing cleaning carpets? If you ask Jeff Christensen and David Brisco that question, they might take a rain check only because they’re incredibly busy changing the perception of the carpet cleaning industry. And they’re doing it with water. Based in Irvine with a satellite office in Los Angeles and an office opening in Riverside, Zerorez is leading the carpet cleaning green revolution. Here’s what the buzz is all about: they use only alkaline water on carpets and upholstery to clean what conventional detergent-based cleaning could never touch; and the water-based Zerorez cleaning solution leaves behind zero residue; and the cleaning solution is safe to drink.

The alkaline water comes from running softened, purified water through electrified platinum plates. This process creates both high and low pH solutions. Zerorez’s high 12.0 pH alkaline solution outperforms other cleaners and de-greasers on the market. Zerorez’s 12.0 pH cleaning solution is 1000 times more alkaline than soap. As a result, it cleans much more effectively than soap does without leaving residue.

The low (2.0) pH alkaline solution is another amazing byproduct of this technology. It kills mold, mildew, e-coli, listeria and a whole host of other bad microbials. According to Brisco, “It smells like bleach, and kills all these bad things, but it is just water and you can even drink the low pH water without harm.” As Zerorez likes to say about its water: “A cleaning solution so pure, just ask our cleaning techs to drink it before they start the job.”

The water technology was developed in Japan over 20 years ago. The Japanese, Russians, and some European countries have been using this special water to disinfect hospitals and other public areas instead using other more dangerous cleaning products. It’s even being used to sanitize food. More recently, here in the U.S., some hotels and hospitals are adopting the use of this “miracle liquid.”

Zerorez has patented the “miracle liquid” technology, which means it is the only LA/Orange County company capable of using this alkaline water to deep clean people’s carpets. Of course, there are health benefits to using this type of water-based cleaning solution. People with allergies or asthma benefit because this is a much deeper cleaning, a process that, in effect, sterilizes the environment. Without using harmful solvents and toxic chemicals to clean carpets and upholstery, Zerorez’s cleaning process is full of healthy advantages for the entire household.

Christensen and Brisco learned early on that carpet cleaning has a generally poor reputation, often due to over-promising results, bait and switch pricing tactics, poorly trained technicians, and a high personnel turnover.

The owners decided to combine Zerorez’s superior cleaning process with corporate America’s best management techniques. This approach seems to be paying-off for them and their customers. After all, carpet cleaning at Zerorez has become a truly green carpet cleaning solution.

Their cleaning process completely reinvents the traditional approach to cleaning carpets. Traditionally,
carpet cleaners use chemical detergents and boosters to unlock the electrical bond between the soil and the fiber. Regrettably, after introducing these cleaning agents into carpets, most of them stick around. Standard
carpet cleaning methods only rinse 60-70% of the soap out of the carpet fibers.

In contrast, the alkaline water used by Zerorez deeply cleans the fibers (Zerorez water molecules are clustered more compactly, so the solution flows through and purges the carpet more easily than detergents), but doesn’t leave any residue behind to be rinsed out. That’s because they never introduce detergents or other chemicals into the carpet in the first place.

The bottom-line is they take carpet cleaning very seriously. According to Christensen, “When Zerorez cleans a carpet the first time, we not only clean the carpet; we get the old soap or detergents that the other guys left behind. The result is carpet or upholstery that stays clean 2 to 3 times as long as traditional methods.”

In the end, the carpet gets much cleaner and stays clean much longer, thus, Zerorez’s carpet cleaning solution saves customers money in the long run. Cleverly, the name Zerorez says it all. Spelled forwards or backwards, the name stands for two pretty smart guys who have brought a truly green carpet cleaning solution to Southern California, with zero residue. Give them a call. They can make carpets and upholstery seem new again. After they drink the water.

Zerorez Southern California website can be found at www.zerorezsocal.com. Jeff Christensen or David Brisco can be reached at the main office in Irvine at 949-387-2222 unless they are working out in the field or conducting employee training.

Mold and Mildew Solution

One amazing thing about our high pH alkaline cleaning solution is the byproduct we create when we mix the water molocules up by running them through our solution generator. We end up with very, very low pH “acid” water, which smells a lot like bleach, but is also safe enough to drink! And even more amazing, this “acid” water kills mold, mildew, e-coli, Listeria, and all kinds of bad bugs without the use of dangerous or toxic chemicals. That is especially helpful with all the rain we have been experiencing because there are lots of clients who have mold or mildew they want taken care of without worrying about chemicals that can harm kids, pets, and even folks with respiratory problems or chemical sensitivities. It is amazing to watch… we pour in the water solution, and the black mold just dissolves! Then we suction out the acid water and mold (it is, after all, just modified water) and things are as good as new. GREAT technology, we eliminate a problem and concern without wondering if the chemicals will “get you.” Pretty amazing, I think!

Rainy Holidays

The rain is hitting us hard in Southern California, and Southern Californians do not “do” weather very well. It makes us chuckle, however, when we hear about inclement weather making carpet cleaning impossible, because our Minnesota franchise is buried in blizzards and still doing great! We also just bought CleanCrafters in Los Angeles who told us they would usually slow down in December. Not us, ZerorezaSoCal.com is steaming ahead in spite of Old Man Winter.

Alkaline Water is Magic

Many folks wonder if Zerorez “Empowered Water” is just a marketing gimmick. It is not. High pH alkaline water is an amazing technology that is being used in other industries as well. Zerorez alkaline water has a pH of 12 to 12.5. That means it is 1,000 more alkaline than soap (usually at 9 or 9.5 pH), which means Zerorez alkaline water cleans far better than soap, but because it is “just” water, there is no soapy residue left behind to attract new dirt and pollutants. And it is absolutely “green” for people and pets, because it is “just” water. Of course it is not easy to create this “magic” water, we have a generator at our base that costs about $35,000, and each truck fills up with 450 gallons of this incredible solution each day to clean with. Alkaline drinking water is also providing some significant health breakthroughs, it seems that it works magic in your body as well as being a great way to clean your carpets. But that is a story for another day. See the Zerorez story at www.zerorezsocal.com, or call us for an appointment at 949-387-2222. Zerorez is the green way to clean in Southern California.

Cheaters Will Not Prosper

We’ve been getting phone calls from people telling us that other companies are stealing our web traffic. We have also discovered various websites inserting “Zerorez” into their HTML code on their websites, and telling people when they call that they are “Zerorez” or that they use the same alkaline water cleaning method, or that all carpet cleaners are the same. It is frustrating, and some clients have even mentioned that they booked an appointment with “Zerorez” only to have some guy in a dirty t-shirt in rusty van show up ready to work. Obviously, if they are not in a Zerorez truck, clean shaven, English speaking, and wearing a Zerorez shirt with their name and Zerorez embroidered on the front, they are not the real deal. The moral of the story, of course, is that the competition knows no one cleans like Zerorez, and as we grow, they keep losing business. Please, if the technician does not have a shirt with “Zerorez” stitched on the front, do not let them in the house. And if the company representative you call does not answer “Zerorez, how can I help you?” when you call, try again, because we are seeing more and more imposters, and only Zerorez offers green cleaning using high pH alkaline water without the soaps and residue of all the other cleaners out there.

Too Much Business?

Is there such a thing as too much business? We would say no, especially when so many companies are struggling. The challenge, however, is to manage the growth and to build responsibly without compromising quality. In our industry, everyone wants to get their carpets and upholstery cleaned just before the holidays, and we have been booked up through Thanksgiving for almost 2 weeks. We could ask our technicians to do twice as many jobs as they typically do, but we refuse to have them hurry through a job. We could work seven days a week, but we decided when we started that we will only work Mondays through Saturdays. So we are now turning away some business because we are near capacity, even though we recently added two new trucks and the CleanCrafters team to our company. We are managing our growth by only adding well trained, experienced staff and making sure they have the right equipment and the time to do the job right. We know that we will continue to grow by maintaining the service level that we have become known for. Of course it is hard to tell a potential client that we cannot service them for a few weeks, but we must be doing something right… we hear much of our competition is having a very slow season, and we are working hard just to keep up. We are grateful for our growth, and for loyal clients like you that keep us so busy. We want to wish all of you a very happy Thanksgiving holiday season and look forward to seeing you soon.

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