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Ryan Seacrest talks ZerorezOn Tuesday, January 10th, Ryan Seacrest began advertising Zerorez on his top rated radio show. He was impressed with our no-soap cleaning method, and amazed that the cleaning solution used by our techs was so pure they could drink the solution before cleaning with it. Zerorez uses a patented technology to clean with that is more effective than traditional cleaning, but is so pure that there is never any soap or chemical residue to attract new soiling. Look to future ads from Ryan about this great new technology. Read More →
Angie’s List referralsCommonly accepted wisdom says that referral business is the best business there is. Angie’s List is a company that has formalized the process of publishing customer ratings and referrals, and the companies reviewed are included without company involvement or input. But what is the value of a very high rating such as Zerorez commonly receives? How does this type of referral compare to a “friend-to-friend” recommendation? We are still trying to evaluate that, because in spite of high ratings on the list, jobs generated from this type of formalized publication are still few and far between. Maybe someone out there can provide some feedback regarding their experience. Read More →
Zerorez Brand BuildingOur challenge for building the Zerorez brand is to help people understand that we really do use a new and advanced cleaning technology. Once we are in the house, we generally take out a clear, plexiglass “bubble” (often used for pool cleaning) and show people the suds we are extracting from their carpet, even though we clean with nothing but pure, alkaline water. Where did it come from? It is left-over soap from previous cleanings. THEN people “get it,” they say “Ohhh, I understand now what you were talking about.” That’s Zerorez, which stands for Zero Residue. We are now trying to get the word out on KFI radio, KKLA radio, KFWB radio, Home Magazine, certain trade shows like the Santa Monica Design Show, and regular articles in the L.A. Times. We reach out to Los Angeles County and all of the cities therein, Orange County, Riverside County, and San Bernadino County. It is a constant struggle to spread the word, but it must be working, we now have 15 trucks, and are very, very busy, even during the rains the last couple of months. Zerorez is the green way to clean, and people are really starting to understand that. Read More →
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